Case Study: Alpha Maintenance – Creating Online Credibility to Win Bigger Contracts
Who they are
Alpha Maintenance is a commercial cleaning company based in Toronto, ON. When they first launched, they had a solid service offering, but no online presence. And without a website, they were struggling to get taken seriously by the big players they wanted to work with.
The problem
They had big ambitions. The goal was to land contracts with banks, schools, and large commercial buildings. But without a professional website, they had no digital footprint, no place to send potential clients, no credibility online, and nothing to show for the quality of their service.
How we got involved
The founder came to me through a word-of-mouth referral. We kept things simple and strategic.
They were on a tight budget, especially in the early days, so we worked together to prioritize what really mattered: a clean, professional site that positioned them as a trustworthy, capable company ready for big contracts.
What we delivered
A professional, modern website designed to impress large corporations
Clear service breakdowns and trust-building elements
Mobile-friendly, fast, and easy to navigate
Straightforward copy focused on outcomes and reliability
Backend built to allow for easy updates and scale as they grow
We also took care of the design, development, and launch end-to-end.
The results
Since launching, Alpha Maintenance has started landing the exact kind of contracts they dreamed of—working with banks, schools, and large residential buildings. Their website is now a key tool in their sales process.
We continue to manage and optimize their site, making sure it's always running smoothly and looking sharp. And now, we’re gearing up for a Google Ads campaign to take things to the next level and expand their reach even further.
Final thoughts
This one proves how far a strong first impression can go. Even with a limited budget, Alpha Maintenance made the smart call to invest in their digital presence, and now it’s paying off in a big way.