Case Study: Reevify – Website Design & Development for a SaaS Startup
What was the project?
Reevify is a Canadian SaaS startup in the reputation intelligence space. They’re building a powerful platform that helps businesses manage their online reviews, boost credibility, and get real-time feedback using AI.
When they were getting ready to make their platform public, they needed a website that could do more than just “look good.” They wanted something that felt legit, something that would attract users, build trust, and even catch the eyes of potential investors.
That’s where I came in.
How did we connect?
Through good old word of mouth.
The founder heard about my work, reached out, and we clicked right away. They had the vision, I had the skills. Game on.
What we did
This wasn’t your typical service business website. Because Reevify is a SaaS product, we had to think bigger:
Designed a clean, modern website that matched their fresh, bold, and tech-forward brand tone.
Handled full-stack development and tied it into their backend infrastructure so the web app and the site spoke the same language.
Built CMS-friendly pages so their team could update content easily without needing a developer every time.
Made sure the site felt fast, smooth, and secure on both desktop and mobile.
We also added subtle animations and micro-interactions to give it a more polished SaaS feel.
Challenges we tackled
This wasn’t just a pretty brochure site. Because the platform itself is complex, we had to create a front-end that made things feel simple and intuitive.
That meant more advanced development under the hood and more time spent aligning with the backend team to make sure everything clicked seamlessly.
But honestly? That’s what made the project fun.
What it led to
Even though Reevify is still in the early stages, the new website made a noticeable impact:
Stronger brand presence: It now feels like a real, trustworthy SaaS product.
Investor confidence: The site played a part in helping them land early conversations with VCs.
User growth: It’s already helping attract and convert new users.
What’s next?
We’re currently working on a full SEO strategy to keep the momentum going:
Publishing blog content focused on online reputation, customer feedback, and AI trends
Building backlinks from industry-relevant sources
Improving internal linking and keyword targeting
The goal? Long-term organic growth that doesn’t rely on paid ads.
Final thoughts
This project wasn’t just about building a website, it was about helping bring a SaaS product to life. From the first design draft to backend integration to SEO planning, we’ve helped Reevify go from idea to online presence. And we’re just getting started.